Thorough product R&D
We use cutting-edge ingredient analysis and formulation techniques, paired with comprehensive market research to ensure our products address real needs and deliver desired results.
About Goodness Care
Health products designed around real needs, not me-too copies
Goodness Digestive Enzymes is part of the Goodness Care portfolio. We develop health products with distinct formulations — identifying real market gaps and unmet needs, then formulating for them with carefully specified ingredients, to a standard that stands comparison with established global brands.
Our story
From Amman to global markets
Goodness Care was founded in 2016 to develop health products that go beyond me-too copies: we look for real gaps in the market and needs that existing products leave unmet, then formulate for them with well-characterised ingredients specified to a standard rather than to a price.
Today, Goodness Care develops and distributes a focused portfolio of eight medical devices, food supplements, cosmetics and personal-care products, listed below. Our team handles product development from concept through formulation, prototyping and testing, and partners with manufacturers for production. Our products are distributed across the Middle East, with active expansion into Africa and Western Asia.
What we do
Our core competencies
Goodness Care brings deep capability across the full product lifecycle — from initial concept to market launch — combining research, regulatory expertise, and end-to-end product development.
In-depth regulatory expertise
Our team possesses in-depth knowledge of regulatory requirements for medical devices, cosmetics, and food supplements, and prepares the documentation partners need in their markets.
End-to-end product development
We manage the entire process from initial concept to market launch. Our team handles formulation, prototyping, and testing, while partnering with manufacturers for production — ensuring quality control and efficient product delivery.
Why Goodness Care
What sets us apart
Four principles that distinguish how we work — and what partners can expect when they build alongside us.
Uncompromising quality
We source certified ingredients and specify them tightly, rather than to a price. Where a better-characterised grade exists, we use it.
Science-driven innovation
Our team employs deep scientific and technical know-how to create cutting-edge formulas that address real problems.
Market gap focus
We avoid saturated markets and pursue blue-ocean opportunities — categories with genuine demand and potential where our products and partners can shine.
Ethical partnerships
We value partners — distributors, pharmacies, and clinicians — who share our commitment to integrity, honesty, and high ethical standards.
Our portfolio
Eight products, one portfolio
Each Goodness Care product addresses a specific clinical or consumer need. In brief:
Goodness Digestive Enzymes
Digestive enzyme food supplement.
Scarless
Silicone gel for the appearance of scars.
LibiTight
Women's personal-care gel.
AlphaMale
Men's personal-care gel.
UlcerMagic
For mouth ulcers and canker sores.
D-Omega Drops
Omega-3 drops for children.
Goodness Krill Oil
Krill-oil omega-3 supplement.
Goodness Sunshield SPF 50+
Sunscreen.
Next steps
Connect with us
Two direct paths to start a conversation, depending on your interest.
Partner with us
If you're a distributor, importer, or pharmacy chain interested in carrying Goodness Digestive Enzymes or other Goodness Care products in your market.
Explore distributor partnerships
General inquiries
Questions that don't fit the categories above? Send us a message and our team will respond.
Open the Contact page